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Exam Code: 00M-663
Exam Name: IBM (IBM Digital Marketing Optimization Sales Mastery v1)
One year free update, No help, Full refund!
Total Q&A: 40 Questions and Answers
Last Update: 2013-12-21

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NO.1 What market factors is this target audience looking to address with the DMO solution?
A. Data security
B. Privacy concerns
C. Just-In-Time inventory
D. Data explosion and social media
Answer: D

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NO.2 What are some of the primary products involved in the DMO solution's ability to deliver
compelling personalization?
A. IBM Lifecycle and IBM AdTarget
B. IBM Digital Data Exchange and IBM Impression Attribution
C. IBM Digital Analytics on Premises
D. IBM Marketing Optimization and Interaction History
Answer: A

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NO.3 Which marketing channel does IBM Impression Attribution primarily influence?
A. Email marketing
B. Display advertising
C. Social media
D. Mobile channels
Answer: B

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Reference:http://www-03.ibm.com/software/products/us/en/impression-attribution/

NO.4 What is one benefit listed in the value proposition for the DMO solution's customer profiles
(LIVE Profiles)?
A. Instant insight into opt-in permissions
B. Provide a complete picture of customer interactions
C. Detailed history of a customer's word-of-mouth activity
D. Ability to analyze customer sentiment and opinions
Answer: B

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NO.5 What are the two primary benefits for companies using Tealeaf?
A. Marketing placement and IT performance
B. IT performance and data analytics
C. Conversion and retention
D. Data analytics and retention
Answer: C

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NO.6 Name the 3 factors that determine the price of Tealeaf software:
A. Page count, #Tealeaf Users, and Products
B. Products. #Tealeaf Users, and #Units
C. #Units, Page Count and #Tealeaf Users
D. Products. Page Count and #Units
Answer: B

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NO.7 The products in CBA Suite consists of all the following except:
A. cxReveal
B. cxView
C. cxResults
D. cxOverstat
E. cxImpact
Answer: A,C

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Reference:http://www-03.ibm.com/software/products/us/en/customer-behavior-analysis/

NO.8 The most persuading method to sell Tealeaf to prospects is:
A. Differentiate Tealeaf from competitors
B. Tell Tealeaf customer stories
C. Tell prospects about the benefits of Tealeaf
D. Sell products at a discounted price
Answer: B

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NO.9 When it comes to DMO's digital marketing execution, what are some of the key capabilities?
A. Strategic planning and budgeting
B. Product recommendations and email targeting
C. Measuring customer interaction across their lifecycle
D. Generating a pipeline of qualified leads
Answer: B

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NO.10 What is IBM Multichannel Analytics designed to help marketers achieve?
A. Push messaging across multiple marketing channels
B. Segmentation of marketing activities across web, mobile and social
C. One-to-one customer interaction across multiple channels
D. Improved insight via incorporation of offline data
Answer: C

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